Project Goals

The goal was to design a website that reflects the brand’s bold personality and mission to help animals, while creating an emotional connection with users. The platform needed to emphasize key actions—donating, adopting, and reporting lost pets—through intuitive navigation and engaging design.

The animal association website is vibrant and engaging, with bold yellow and black colors that match the brand’s identity and create a striking visual appeal. Compelling photos of animals take center stage, immediately capturing attention and fostering an emotional connection. The fun typography adds personality and warmth, making the site approachable and engaging for all users.

The design prioritizes key services: donations, adoptions, and lost-and-found pets. Clear call-to-action buttons and intuitive navigation ensure users can easily donate, browse adoptable animals, or report lost pets. This thoughtful, user-focused approach inspires action and supports the association’s mission to connect animals with loving homes.