Project Goals

The goal was to create a clean, user-friendly platform that prioritizes showcasing products and streamlines the shopping experience for running enthusiasts.

The e-commerce site focuses on simplicity and functionality with a clean, minimalist design that emphasizes the products. High-quality images, including zoom and 360-degree views, ensure users can explore every detail. A limited, sporty color palette and uncluttered layouts keep the experience visually appealing and user-friendly.

Products are intuitively categorized by type (e.g., road running, trail running), size, color, and price, with filters and comparison tools to make browsing effortless. The streamlined checkout process minimizes steps, creating a seamless shopping experience that prioritizes clarity and efficiency, boosting user satisfaction and conversions.